Quick update on the week 🔆
- We are building an automated community screening and background check process to filter the new members entering our coliving houses. It will maintain the quality and filtering of communities. But also enabling social recommendations based on interests, goals, and passions. We worked on this with Laura from the Techstars associates.
- We collected "1 word that people think of when they think of Serendipia" from previous customers. The top ones are: Growth, Inspiring, Fun, Community, Sustainability, Friends, Creative, International, Vibrant, and Positive. This feeds into the brand upgrade we are working on with Matthew from Techstars, Sebastian from Serious Business, and Zoe our Creative Director freelance for now.
- We built a competitive analysis of the landscape with Riccardo to see how we differentiate. Hygiene factors are "living as a service experience" and combining a flexible space people can both live and work from. From a customers experience point of view focusing on making people feel part of the community before and after they arrive at Serendipia (emotional security) was best. And last but not least, sharing the positive impact with data along our product about how much more sustainable it is to live at Serendipia is appealing for millennials especially in the Greta Thunberg age. (From another competitive analysis with our UX researcher Jilian)
- Started the process of User centered design with Florian from BSH and creating user stories relevant to our business cases to ensure the first features of our product are helping to reduce cost or time of management + delighting further our community members.